Read me (blogs and books)

It's Not Rocket Science

We Need To Talk About Spelling

The Copywriting Process

The Negotiations Process

You've Got This

Everyone and No One is a Copywriter

Take a Walk

More Make-Up Than Sense

Lecture in Progress

A beginner's guide to copywriting: 6 essential reads to get you started

The Writing Desk

Here Comes The Judge

Five Pieces of Work That Prove the Power of Copy

What makes a D&AD award-winning project?

The Crowd Goes Wild!


My must-have books:

Write to Sell by Andy Maslen

Persuasive Copywriting by Andy Maslen

How to Write Better Copy by Steve Harrison

The Copy Book by D&AD

Read Me by Roger Horberry and Gyles Lingwood

The Elements of Fucking Style by Chris Baker and Jacob Hansen

Creative Mischief by Dave Trott

One+One=Three by Dave Trott

Predatory Thinking by Dave Trott

It's Not How Good You Are, It's How Good You Want To Be by Paul Arden

Whatever You Think, Think The Opposite by Paul Arden

Be The Worst You Can Be by Charles Saatchi

Babble by Charles Saatchi

Damn Good Advice by George Lois

Hegarty on Creativity by John Hegarty

Ogilvy on Advertising by David Ogilvy

Hey Whipple, Squeeze This! by Luke Sullivan

Steal Like An Artist by Austin Kleon

The Choice Factory by Richard Shotton

Bad Men by Bob Hoffman

Marketers Are From Mars, Consumers Are From New Jersey by Bob Hoffman

101 Contrarian Ideas About Advertising by Bob Hoffman 

Changing the World is the Only Fit Work for a Grown Man by Steve Harrison

Get Smashed by Sam Delaney

Book of Ideas by Radim Malinic

The Art of Creative Thinking by Rod Judkins

Oh Shit What Now by Craig Oldham

Velocity by Ajaz Ahmed and Stefan Olander